For businesses operating in Edinburgh, brand identity extends well beyond a logo on a business card or a well-designed website. The way your team presents itself in person , the clothing they wear, the consistency of their appearance, the quality of their branded garments , communicates volumes about your company’s values, professionalism, and attention to detail. Crescent Print provides corporate clothing printing and embroidery services for Edinburgh businesses looking to build a strong, consistent brand identity through their workwear and company garments.
The Strategic Value of Corporate Clothing
In a competitive business environment, every touchpoint with a client or customer matters. Corporate clothing is one of the most underrated brand investments a business can make, for several reasons:
Consistent representation: When every member of your team wears the same high-quality branded garments, you create a unified impression. There’s no variation in how your brand is presented regardless of which team member a client interacts with.
Brand recall: A distinctive, well-designed garment worn in professional settings helps clients and prospects remember your company. Branded clothing creates an impression that outlasts the meeting or interaction.
Internal culture: Shared company clothing reinforces a sense of belonging and shared identity within the team. It signals that individuals are part of something organised and professional.
Client-facing credibility: In industries where trust and professionalism are paramount , finance, legal, healthcare, property, consulting , well-presented branded clothing signals that your organisation takes its work seriously.
Walking advertising: Your team members travel through the city every day. Consistently branded workwear creates organic brand visibility in Edinburgh’s streets, offices, and public spaces.
Types of Corporate Clothing We Produce
Our corporate clothing clients in Edinburgh use a wide variety of garment types depending on their industry, culture, and purpose:
Polo shirts: The most popular choice for customer-facing corporate clothing. Smart without being formal, available in a huge range of colours, and ideal for embroidered chest logos.
T-shirts: Suitable for more casual workplace cultures, events, and team days. Printed or embroidered depending on preference and quantity.
Sweatshirts and hoodies: For businesses with casual or creative cultures, branded hoodies are practical daily wear that employees actually want to use.
Fleece jackets and softshell outerwear: Premium outerwear branded with embroidered logos is popular for client-facing field teams, senior staff, and corporate gifting.
Dress shirts and formal garments: For more formal corporate requirements, we can work with suppliers to provide embroidered or printed formal wear appropriate to the occasion.
Printing and Embroidery Methods for Corporate Clothing
The method used for corporate clothing should reflect the garment type and the desired finish:
Embroidery is the most popular choice for corporate clothing, particularly for chest logos on polo shirts, fleeces, and outerwear. The raised, textured finish communicates quality and durability, and embroidered logos withstand repeated laundering exceptionally well. For brands where quality perception is important, embroidery is generally preferable to printing.
Screen printing is appropriate for corporate t-shirts and garments where a flat, vibrant print is desired, particularly for event or promotional garments where the garment’s lifecycle may be shorter.
DTG printing is useful for corporate orders that involve complex, multi-colour designs, photographic imagery, or smaller quantities where screen printing setup costs are not justified.
Heat transfer is often used for adding individual names or employee details to otherwise identical garments, or for smaller corporate orders where other methods are less practical.
Colour and Brand Standards
For corporate clothing, maintaining brand consistency is paramount. This means ensuring:
Logo colours are accurately reproduced: Provide Pantone references where available. For embroidery, thread colours are matched to your brand palette. For printing, inks can be mixed to Pantone specification.
Logo placement is consistent: Whether it’s a left chest logo, a full back design, or a sleeve detail, the same placement standards should apply across all garments in the programme.
Garment colours align with brand standards: Many corporate brands have specific colour preferences for their workwear that align with or complement their visual identity. We can supply garments in a wide range of corporate colours.
The Corporate Clothing Brief
To produce corporate clothing that genuinely serves your brand, the more information you can provide up front, the better. A good brief includes:
Your logo as a vector file (AI, EPS, or PDF)Pantone colour references for accurate colour matchingThe garments you require (styles, colours, and size distribution)Intended use (daily workwear, events, gifting)Any existing brand guidelines relevant to garment presentationYour timeline and delivery requirements
For businesses without existing brand guidelines, we can provide advice on creating a consistent visual approach for your corporate garments.
Ongoing Supply and Repeat Orders
Many of our corporate clients require ongoing supply of branded clothing as their teams grow or garments need replacement. We maintain records of previous orders , artwork, garment specifications, and production settings , to make repeat orders as straightforward as possible.
If you’re establishing a corporate clothing programme for the first time, it’s worth thinking ahead to ongoing supply requirements. Choosing garment styles that will remain available in your preferred colours for the foreseeable future avoids the disruption of redesigning your programme because a product line has been discontinued.
To discuss your corporate clothing requirements, contact Crescent Print via crescentprint.pro or visit our Edinburgh shop. We work with Edinburgh businesses across all sectors and bring the same commitment to quality and brand accuracy to every corporate clothing project.
